October 2017 - Present

Currently responsible for Handbag design and small leather goods at Urban Outfitters - based full time in Philadelphia - USA.



Established Handbag Designer - ASOS

May 2012 - September 2017

The first full time Handbag Designer ever employed by ASOS, solely responsible for the design of a £17 million handbag department, designing across all product categories and price points, from entry to premium. Extensive knowledge of bag construction, hand drawing briefs and creating patterns, managing worldwide suppliers to produce the range, developing leathers, fabrics and hardware. Working across leather and PU with experience of developing bespoke hardware. Directly involved in creating seasonal trends including themes, key items and colours. Identifying key fashion volume shapes and trend lines for each season. Working in a fast paced, constantly evolving, results driven environment. Responsible for developing bespoke press collections, working closely with a UK handbag maker. Regular inspiration trips abroad including Milan and Tokyo. Line Manager to an Assistant Designer, overseeing their personal development and workload.



Handbag Designer - Fitzrovia

October 2008 – May 2012

Designing bags and small leather goods for brands for several major highstreet brands, including Top Shop, Miss Selfridge, Monsoon, Reiss, Lipsy, Next and ASOS. Experience designing for different customer types, price points and age brackets. Responsible for creating patterns, fabrics, trims and hardware appropriate for each design, liasing with suppliers and factories on a daily basis.




Advanced Mac user - proficient in Adobe Photoshop and Illustrator

Pattern making, freehand drawing, trend analysis and research

Nominated for Mulberry Accessories Award at Graduate Fashion Week